You’re finally ready to take your digital marketing career into your own hands. There are many reasons why you should want to learn digital marketing. It is a rapidly growing industry with plenty of opportunities for those who are willing to learn. It is also a great way to earn a living from home or as a side hustle.
But how do you get started? And where can you find the best resources to help you learn?
The internet is full of conflicting information, and it can be hard to know where to begin. Luckily, we’ve compiled a list of the best 11 resources to help you learn digital marketing from home.
What is digital marketing?
Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, and PPC advertising.
With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.
The most important digital marketing types are search engine marketing, content marketing, paid advertising, social media marketing, and email marketing.
Google offers a variety of free online marketing courses that cover everything from the basics of digital marketing to more advanced topics like web analytics and Google AdWords.
Google’s Fundamentals of Digital Marketing offers a slightly more consistent experience. It’s ideal for small business owners or those looking for a career change.
To get started, simply create a free account on the Google Digital Garage website and you’ll have access to all of their courses.
Udemy offers a huge selection of digital marketing courses at different price points. Udemy is your one-stop shop for online courses on different topics. So, it shouldn’t come as a surprise to see a digital marketing course here, and a very good one at that.
Secret: Udemy courses are not cheap but they often run offers which could go up to $9.99 and that would be the best time to grab some courses.
Simplilearn’s Digital Marketing Specialist Program is designed for those who want to pursue a career in digital marketing or move up the ladder in their current organization. The program is designed to help you master the essential skills required to succeed in this role.
The program covers topics such as search engine optimization (SEO), content marketing, paid advertising, social media marketing, and email marketing. In addition, you will also get a chance to learn about web analytics and Google AdWords.
Simplilearn also offers PGD in Digital Marketing, which is one of the best Online PGD programs available so far.
Learn to think and act like a professional. HubSpot Academy is offering free, online resources, from short courses to comprehensive certifications and everything in between.
All popular topics are available, such as SEO, content marketing, email marketing, social media marketing, etc. There is an incredible amount of content on this site. The answers to all your queries are sure to be found.
Reliablesoft Academy is a website that offers free and paid online marketing courses on various topics. The paid course is called the “Reliablesoft Method” and it covers everything from SEO to social media marketing to pay-per-click advertising.
The website also has a blog with articles on various digital marketing topics, as well as an active forum where you can ask questions and get answers from other members of the Reliablesoft community.
Coursera is an online education platform that partners with top universities and organizations worldwide, to offer courses online for anyone to take, for free. Digital marketing is one of the many topics you can study on Coursera.
There are several different digital marketing courses available on Coursera, from beginners’ level to more advanced levels.
Adam Erhart’s one of my favourite YouTubers in the Digital Marketing space, He offers a comprehensive Digital Marketing course on his website which covers, SEO, Google Ads, Social Media Marketing and more. The course is self-paced and you can go through it at your own pace.
You should check out his YouTube Channel.
Skillshare is an online learning community with thousands of classes on everything from design to business to photography (and digital marketing of course).
They have some great courses on digital marketing topics like social media marketing, email marketing and paid ads. Since SkillShare is subscription based, there are a few more skills you could add to your resume for a small monthly fee.
LinkedIn is a social networking platform geared toward professionals. Therefore, it makes sense for the platform to launch a course teaching people how to leverage marketing as part of their skill set.
From the fundamentals of SEO to analyzing and optimizing your website and creating an effective SEO strategy, you’ll find everything in the course.
The Semrush Academy offers both basic and advanced learning so it works for beginners and pros as well, it’s beneficial for everyone. It’s not only about the SEMrush tool, they don’t just regularly promote their tools, on their blog they teach about technical things like SEO, link building, queue research, and content marketing.
It’s free of cost and they offer certifications as well.
No list can ever be complete without this name. As the guru of digital marketing, Neil Patel is your source for all things marketing. From blogs to videos, he knows what it takes to generate more traffic and sales to a website. And he’s here to guide you all the way. You’ll discover a combination of services, such as keyword tool Ubersuggest, SEO Analyzer, and the free backlink checker Backlinks.
Comprehending the ins and outs of digital marketing requires a great deal of dedication. It’s more than merely gathering and understanding information. You must be able to implement everything and identify tactics that are the most suitable for your brand.