Startups are always looking for new ways to get their name out there, and one of the most popular methods is digital marketing. There are many ways to do this, but with the power of the internet, digital marketing has become one of the most effective methods. But with so many options available, it can be tough to know where to start.
The benefits of using digital marketing tools for startups
Startups are always looking for an edge over their competitors, and one way to get it is by using digital marketing tools. These tools can help you reach a wider audience, connect with customers, and track your progress. By using these tools, you can make sure that your startup gets the attention it deserves.
The future of digital marketing for startups
The digital age has brought a lot of changes to the marketing landscape, and startups must be prepared to adapt to these changes if they want to stay ahead of the curve. Traditional marketing methods are no longer as effective as they used to be, so startups need to find new ways to reach their target audiences. One way that startups can do this is by using digital marketing techniques. By utilizing digital platforms, startups can reach a wider audience more quickly and effectively.
That’s why we’ve put together a list of some of the best digital marketing tools for startups. From social media platforms to email marketing campaigns, these tools will help you get your startup off the ground.
SEO (Search Engine Optimization)
Search engine optimization plays a bigger role in getting your business in the front row of the money game, in digital media every assert, post, feed needs to be optimized for their platforms. and I do not need to emphasize to you that most of the customers trust Google (search engines) more than your paid ads or their doctors in that case.
And there are so many SEO tools out there in the market, and picking the right one is like finding the right needle in a needle stack. and adding more fuel to the fire, they are not for free, you will need to get the premium / paid subscription to benefit from the full use of the tool. so we did the hard work for you.
Moz Pro: the one tool for your SEO needs.
Moz Pro is an all-in-one SEO platform that gives you the insights and tools you need to rank higher and earn more traffic. With over 10 years of experience in the industry, Moz has helped thousands of businesses grow their online visibility. the plans are comparatively cheaper than the other competitors and the interface is much more user-friendly.
PPC (Pay Per Click)
For a startup to get into the competitive market, it requires an extra push. having the best SEO site still needs a push as the search engines will take some time to accept the site and list them on the search results (SERP), and the most common form of it is PPC or Pay Per Click.
In PPC, you will be required to pay each time your ad is clicked. It’s a way of buying visits to your site. well as of this time the best and only platform would be Google Ads.
Google Ads: the best and the only beast.
Google Ads is the only PPC platform that gives you the power to reach customers across channels, devices, and locations. With over 2 million active advertisers worldwide, Google Ads is the most popular PPC platform in existence.
Social Media
Social media is no more a part of our life, it is our life in most cases. we eat, pray and love on social platforms, and every generation has its own favorite. as a startup you need to know where your targeted audience is living. and be there for most of your lives.
There are a lot of social media platforms out there, and it can be tempting to try to be present on all of them. However, that’s not realistic or sustainable for most startups. Instead, focus your efforts on the three platforms that will have the biggest impact on your business. and you will need a tool to manage them all at once.
Buffer: a platform to be everywhere.
Buffer is a social media management platform that enables you to schedule posts, track analytics, and collaborate with your team. With Buffer, you can post to all of your social accounts at once, or schedule your posts ahead of time.
Email Marketing
Email marketing is one of the most effective ways to reach your customers. It’s a great way to stay in touch with your audience, build relationships, and drive conversions. I personally believe email is going to say no matter what.
However, email marketing can be a bit daunting for startups. There are a lot of moving parts, and it’s easy to make mistakes. so picking the most simplified easy-to-use tool is crucial. you should not be spending more time on creating and sending emails every now and then, you should simply automate.
MailChimp: emails sent just right.
MailChimp is a tool that helps you send emails that look great on any device. With MailChimp, you can create beautiful email newsletters, automate your email marketing campaigns, and track your results.
Content Creation
Creating content is one of the most important aspects of running a successful business. It’s what will help you attract new visitors, build relationships, build trust, and drive conversions. And you will need to create content on daily basis. However, creating quality content can be time-consuming and overwhelming.
Hiring a designer, copywriter, and a video editor is a good option if you have the budget, but if you think that you can use that budget on your marketing and you wish for a tool to do exactly what you wanted. We have got you covered.
Simplified: let the AI do the creative job.
Simplified is an AI-powered content creation platform that enables you to create high-quality, engaging content at scale. With Simplifies, you can quickly generate well-designed articles, blog posts, infographics, videos, and more.
Analytics and Monitoring
Data could be a boring subject to most of us, but it is the crucial part of all of the tools we discussed and the once we missed. You can not make the best possible decisions for your business if you do not have data to back them up.
Growth hacking is a common phrase used among startups, it helps you to track the progress of your business and make smart decisions. please do not assume things when it comes to making money or building a brand.
If you are a startup and you are not aware of what Growth Hacking is, then you must invest some time in mastering it.
Among all those analytics and monitoring tools, the shining star has always been the giant and the powerful tool.
Google Analytics: every bit of your business decisions combined.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. It can track your website more precisely and guide you in understanding your business and making decisions based on the data you get.
Debug & Testing
Testing your website often and monitoring its performance, in terms of site speed, page load time, site downtime, and responsiveness to different devices can help you a lot by providing a seamless experience to your customers.
After putting all the effort and spending so much money to attract a customer, once the customer visits the page and it takes 10 seconds to load. will not only lose a customer, but it will also lose everything you put into it.
This is one of the biggest mistakes many businesses do. Fix your website NOW!
GTmetrix: comprehensive and on to the point.
A website optimization tool that can analyze and track the speed and performance of any webpage. Built on Google Lighthouse metrics, GTmetrix can accurately track the performance of any website using scheduled monitoring, rich visualizations, and real-time alerts.
Conclusion
In order to be successful in the digital marketing world, you or your team need to be equipped with these tools. And the best tools are not always expensive once, and in most cases, they are for free. but the main point is that you or your team needs to have a clear understanding of what the tool does and why they need them, else you will have a bunch of applications but no one uses them.
